Innovation Starts with One Question

It was 2024, and her team was facing a massive website redesign for a client with nearly 5,000 pages. A traditional content audit – page by page, manual, subjective – would take half a year. That bottleneck didn’t sit right with Dominique DiFalco, Creative & User Experience Manager. With her background in technology and marketing, she felt the nagging push of curiosity: Is there a better way to do this?

So she dove in.

From Curiosity to Breakthrough

Dominique who had only been with Protiviti a few years, began experimenting with Microsoft Power Automate, building a prototype that graded content against qualitative metrics like brand values and voice. It worked beautifully… until it worked too well.

In just two days, Dominique – testing, refining, pushing – accidentally burned through every AI credit allocated to both Protiviti and parent company Robert Half.

“It’s funny now,” she said, “but in the moment? Panic.”

Yet the incident had a silver lining: Instead of shutting the project down, leadership backed it.

Dominique was given her own Power Automate instance, and her own designated AI credits. The prototype became official. She kept going.

Building Something Bigger

When Protiviti rolled out its proprietary enterprise AI platform, Protiviti Atlas, later that year, Dominique and a teammate in India, Jatin Sharma, rebuilt the tool in Python and Anaconda – faster, more scalable, more sophisticated.

The results spoke for themselves. A six month content audit turned into five weeks. Insights that used to come from scattered spreadsheets were now organized into powerful dashboards. The tool was ready for clients. Immediately, client feedback was exceptionally positive.

The content intelligence platform offers clients macro level patterns across thousands of pages, and micro level insights into individual content pieces. This full ecosystem perspective helps clients see what’s performing, what’s trailing behind, and what’s unexpectedly resonating – sometimes pages they didn’t even realize were still live.

More importantly, because the tool automates the heavy lifting, Dominique spends less time crunching data and more time interpreting it into actionable insights clients can apply their content marketing strategies.

In March 2025, the team secured a provisional patent, followed by the full patent filing in late 2025. The inventors officially named on the application include Dominique, as well as Managing Director Alex Weishaupl and Associate Director Julia Berchtold.

An Innovator Powered by Care

Dominique’s approach is rooted in understanding clients’ needs – whether they bring a full content strategy team or need someone to guide them step by step. Her goal is always the same:

Build trust. Build confidence. Build something better than what existed before.

At its core, however, Dominique’s innovative mindset – the chance to step back and ask if something could be done better – is central to who we are and how we work at Protiviti.

The patent decision will arrive in due time. But one thing surely won’t change before then: Dominique will keep asking the simple question: “Is there a better way?”